An Epistemic Approach on Theology: Many of us will recognize this symbol, for me, most times I see it as a bumper sticker. But what does it mean? To start off the word coexist means to exist together, another definition that i found said that "COEXIST is a way to demonstrate your support of religious freedom, tolerance and understanding." They both apply to the idea behind this symbol.
Next we take a look at all the symbols used to portray the letters. A few of them are affiliated with theology, each of which are representing a different religion. The letter "C" is a crescent moon which represents Islam, "X" is the star of David which represents Judaism and the "t" obviously represents the cross for Christianity. The ultimate truth behind this sign- "promoting peace and coexistence among different religions."
Psychological Appeals: In this commercial we see an attractive woman having to choose between two different kinds of beers, both of which are competitors. There are two psychological appeals presented here; first, they are targeting the male populace with the attractive woman, and second is the beer itself. Many drinkers have their preferred beer, in this case the woman previously preferred Budweiser, but she switched to Miller Genuine Draft claiming that she needed more flavor, smooth taste, and also wanted a cold filterer beer. This persuades us that Budweiser does not have any of those characteristics. MGD is made this commercial for the soul fact that they wanted people to have an ideological shift and switch from whatever beer they prefer, to Miller.